Indian cos score over MNCs in food & dairy products: 

Research shows that Indian companies that are into food and dairy products understand the local palate and preferences better than multinational companies. While the MNCs dominate home and personal care segments. Research shows that Indian companies that are into food and dairy products understand the local palate and preferences better than multinational companies. The MNCs dominate home and personal care segments. Indian firms like the biscuit maker Parle Products, ITC , and Britannia along with Gujarat Co-operative Milk Marketing Federation (GCMMF) that markets the Amul dairy products top the food segment while MNCs like Hindustan Unilever , Procter and Gamble (P&G), Colgate-Palmolive dominate the home and personal care product segment, says a Business Standard report. Sector experts’ anlaysing this trend say since Indian companies have a better understanding of local tastes and food preferences and they tend to dominate the food product categories. Meanwhile, the aspirational nature of the home and personal care products of MNCs attracts the India consumer to them. Speaking to BS, Arvind Singhal, Chairman, Technopak, says, "What MNCs have is globally-tested best practices and formulations that work well in home and personal care. Products are uniform across markets. 

In food, uniformity doesn't help. It is local tastes and preferences that work, helping local food companies over their global rivals." There are various reasons for this trend, says Edelweiss’ Abneesh Roy. According to him, local companies have better supply chains than MNCs, when it comes to food product supplies, while global companies have traditionally been dominant players in home and personal care products because of their globally-tested product formulations. With the growing popularity of Ayurveda or natural products, the MNCs are now facing severe competition in home and personal care segments believe some experts but others say it is unlikely to affect the MNCs in a very significant way because they too entering that market. Some are also reviving their old brands, for example HUL has revived its Ayush brand in competition to Patanjali. Other MNCs like Colgate-Palmolive too has increased their focus on herbal toothpastes.

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